The economic impact of Covid-19 has been staggering, and has reminded consumers of the importance of supporting local businesses. Shopping close to work or home has been widely encouraged given the strain the pandemic has had on our economy, and in particular, the small business community. Furthermore, the world in which we now live and work has elevated the importance of community in everyone’s lives.
Unlike tenant experience apps that silo one building, HILO is the only solution that connects people to their building community, neighborhood, and city, where they work, live or visit. Our solution allows tenants to access exclusive local reward offers, content, programs, services, and more, whether they are in the office, working from home, or commuting in between, ultimately helping building operators deliver the best possible customer experience.
HILO was built to connect people and bring building communities together, and that community includes the local businesses and retailers that serve it. With all of this in mind, let’s take a look at the various ways that the HILO network supports local and builds loyalty.
The HILO Community Directory features a listing of all the businesses in the building, and in the nearby neighborhood. This allows tenants to easily access information about their favorite local shops, services and eateries, as well as discover something new. The Community Directory gives local businesses a mobile presence, putting the essential information they need most in the hands of people who either work or live nearby.
Ultimately, tenants are likely to be extremely loyal to businesses that are conveniently located nearby because they feel like they are part of their community. HILO helps facilitate loyalty between local small businesses and the people that frequent them the most. They build relationships, trust, and when a business recognizes a loyal customer, they will reward them for their loyalty. Having access to local curated offers and experiences from both the building and businesses in the neighborhood, keeps tenants engaged and contributes to making their lives easier and better.
With so many of us staying close to home due to Covid-19 restrictions, more and more people are mobile ordering food and having it conveniently delivered to their building. There are several options available, and many have their own app, sometimes including the restaurant itself. It can be overwhelming to manage, especially if you want to try something new that one app might not feature. What HILO has done is added all the ordering and delivery options available for each food service retailer listed in the Community Directory of their building partners. This will offer tenants direct access to mobile ordering and delivery with all the restaurants that are in their building and neighborhood. To prevent tenants from having to use multiple applications, they can stay in HILO, search for their favorite restaurant, discover the various pickup and delivery options available, and click to order. This is also a great way for local restaurants to conveniently attract nearby customers and make it easy for them to enjoy what they have to offer.
HILO also partners with local Business Improvement Districts/Areas (BIDs/BIAs), expanding the network and creating a robust community for tenants, whether they are at work or at home. ‘Shop Local’ has become a rallying cry for community mainstreets trying to survive these difficult economic times and competing with big box retailers. BIDs/BIAs recognize the importance of connecting with occupants of buildings in their neighborhood, helping to drive traffic and sales to their business members. Providing a mobile marketplace and bringing smaller independent merchants onto the HILO network provides an easy and cost effective way for those businesses to increase awareness and promote themselves to an audience of customers that are nearby in their neighborhood. All in the palm of building tenants’ hands.
If you are a building operator that is looking to support not only the tenants in your building, but also better engage with local shops and services that serve your community, the HILO network can help you achieve your goals and strengthen your tenants’ loyalty. There has never been a better time to proactively connect and engage with your entire building community, and elevate their experience of where they work and live. Reach out here to learn more.