A large global developer implements a self-branded building app for their mega-complex. Two years down the road, that developer sells a 50% interest in the property to another large global developer. The new developer partner doesn’t want to have the original developer’s self-branded building app used at the property, because the brand only reflects the original developer, and does not represent the new developer or their joint ownership.
A developer, with their name attached to the building, implements a building app that is branded to the property and their corporate name. A year later, the developer sells their 100% interest in the building to another developer. The new developer doesn’t want to continue with the original developer’s self-branded app used at the property, as it is no longer relevant.
A national property management company implements a self-branded building app at several buildings on behalf of the owner of the properties. The contract for the property management company is not renewed at the end of the agreement, and another property management company is appointed. The new property management company doesn’t want to inherit the building app that was self-branded by the original property management company, because it doesn’t reflect their own brand. Furthermore, the new property management company doesn’t currently have their own tenant experience platform.
In all these scenarios, the original investments of time, money and resources to get a tenant experience platform up and running is all but lost. In most cases, the effort is not transferable, and requires a complete restart, likely involving a rebrand or onboarding users to an entirely new system. Add to all that, the disruption and brand confusion is passed along to the tenants and users of the platform. This is not a winning strategy for tenant engagement.
Your tenant experience platform should stand the test of time and survive unforeseen changes in property ownership and/or management. Creating connected communities and providing an evergreen solution is central to our DNA at HILO.