HILO was built to connect people and bring your building community together. That community includes the local businesses and retailers that serve it. It’s time to bring the spirit of Small Business Saturday to your building year-round, to strengthen relationships with your tenants and take engagement with your community to the next level. With this in mind, let’s take a look at how the HILO connects you and your tenants to the local community.
The HILO Community Directory encourages your tenants to explore local businesses by featuring a list of all the businesses in and around your building. This gives local businesses a mobile presence and allows tenants to easily access information on the local shops they are familiar with, as well as an opportunity to discover shops and services that are new to them.
Helping to facilitate loyalty between local small businesses and the people that frequent them the most, the Community Directory has local curated offers and experiences from both the building and businesses in the neighborhood. The HILO Rewards program gives back to your tenants by rewarding them for their loyalty when making a purchase from a local business.
HILO also supports your local restaurants by allowing tenants to discover the businesses that offer food and drink nearby. No need to use multiple applications to place an order, HILO adds all of the ordering and delivery options available for each food service retailer so your tenants have direct access to mobile ordering and delivery. All your tenants have to do is search for their favorite restaurant, discover the various pickup and delivery options available, and click to order. This is also a great way for local restaurants to conveniently attract nearby customers and make it easy to enjoy what they have to offer.
As well, another way to help your tenants discover local businesses is to send out weekly Updates on HILO to highlight new retailers or retailers that might need some extra love, especially after the challenges they faced during the height of the pandemic. Send out these Updates with images and information to promote these businesses or welcome new eateries and shops to the community.
HILO also partners with local Business Improvement Districts/Areas (BIDs/BIAs), expanding the network and creating a robust community for tenants, whether they are at work or at home. Providing a mobile marketplace and bringing smaller independent merchants onto the HILO network provides an easy and cost-effective way for those businesses to increase awareness and promote themselves to an audience of customers that are nearby in their neighborhood. All in the palm of building tenants’ hands.