The commercial real estate industry has moved through a series of phases in response to the Covid pandemic. First, ‘shock’ with the overnight departure of most of the workplace community, then ‘crisis management’ with the reorganization of teams and systems to keep buildings operational with less staff, and now ‘re-entry’ planning for the day that tenants return to buildings. As a result, it is likely that many aspects of your building’s operations are now up for review.
While you are busy planning, your tenants are starting to think about what returning to the workplace looks like. According to Hilo’s ‘Return to Workplace Survey’, 75% of respondents say they are unsure, nervous or anxious when they think about returning to work. This is why it goes without saying that developing a communications strategy for re-entry is extremely important in order to convey confidence and trust to your tenants so that they know you are ready to welcome them back to your building.
Prior to Covid, we were already seeing an industry-wide shift from an emphasis on ‘space’, to the recognition that ‘experience’ is the new differentiator. The pressure to deliver on the promise of what that experience really is, has just increased exponentially. Communication will be a key element of every building’s re-entry program, and in order to relay the changing and evolving processes and protocols in a post-Covid environment, you will not be able to rely upon static and antiquated forms of reaching your tenants. Instead, it will be vital to communicate more often and in real time. This frequency and immediacy will likely require a digital mobile solution to facilitate direct contact with your building community.
So, it’s time to get planning and we are here to help. In this post, we’ll cover why a communications strategy for re-entry is important, how to build the strategy in 3 steps, and provide you with a framework & checklist to get started today.