Let’s agree that this is the time to draw a line in the sand between what was, and what is now.
Pre-Covid, CRE owners and operators were beginning to realize that they were not just in the business of owning and managing buildings. They were actually in the people business: creating places for people to live, work or visit. If that is true, then people are really what matter most. Among other things, Covid has accelerated the need to put people at the center of everything. This will not change going forward.
So what does that really mean for CRE?
It means that CRE owners and operators need to fully embrace this new reality, and look at what they offer through the lens of understanding what their customers really want and need. Historically, their customer was essentially the key decision maker for the individual company choosing to occupy space in their building. That view is now too narrow. As companies continue to respond and change according to the needs of their employees, so too must building operators dedicate themselves to better understanding the needs of every single person who enters their building.
Office space is simply a commodity. Experience continues to be the real differentiator in CRE, and creates the opportunity to develop a unique sales proposition (USP) for your building, portfolio or company, in order to attract and retain the best tenants.
Consider the following 5 themes as ‘must-haves’ for creating the best possible tenant experience in your buildings: