It’s important to remind tenants that although they are not at the office, they can still support the local business owners that they relied on daily prior to the pandemic. Connect with retailers to understand what their goals are for the holiday season and help promote their products and services. Use a digital software solution like the HILO network to reach building tenants to provide them with the information that they need to shop from their favourite retailers. This might include updated store hours if in-store shopping is available, how to take advantage of curbside pickup, or where to shop online.
Building operators can also purchase gift cards from retailers to either give to tenants or perhaps use as prizes in a holiday themed contest. A prize draw is a great tactic that can be used to encourage tenants to participate in a survey or poll that can provide building operators with valuable insights about their tenants, and the state of their building community. Asking tenants to answer a few questions while giving them the opportunity to enter for a chance to win, is a win-win for everyone.
As well, encouraging tenants to purchase gift cards from local businesses is a safe and easy way to shop for loved ones this holiday season, while also showing support and giving thanks to small businesses. It is important to support them now, so that they are able to continue operating through the pandemic and into the future.